Impact of Google Penalties
Google has torched plenty of PBNs so brutally. Google shows no mercy when it detects PBN. The evolving search algorithms are quick to spot any abnormalities. The Google penalties are harsh, causing severe financial losses. AdSense revenues are out of the window. The websites are blacklisted and will not show up in search results again.
It brings an irreversibly lousy reputation to the brand. The key to escaping the penalties is to avoid getting detected. You need to avoid all sorts of PBN footprints. Even, zero footprints can appear as an anomaly. Avoiding the penalties or detection is no cakewalk.
How To Avoid Google Penalties And Detection of PBN
PBN builders cannot afford to be sloppy in hiding footprints. With the types of footprints, search engines look into; they cannot be lazy. When you start ranking well, the robots start giving you more attention. There comes a range of footprint types you must address.
Registrars And Hosting Services
Use a variety of domain name registrars and hosting services. Seek services of domain name giants as well as small time players. When it comes to hosting, use cloud hosting for 20% of your PBN. Cheapest hosting services with rock-bottom prices can be introduced for variety and cost savings.
Domain Name Servers (DNS) is the root footprint. It’s what search engines use to map your website. Mixing up hosting plans takes care of diversifying website IPs. Nevertheless, you must concentrate on other DNS records too.
People often provide the same email in their CPanel. Sometimes the host sets up your DNS record with a personal email address by default.
IPs and Emails
Understand what class C IP addresses are and what is meant by C block. Preferably use class C IP addresses. But that doesn’t mean you should avoid class A IPs altogether. Mix up between unique and shared IP addresses for your websites.
While getting shared IPs, ensure you don’t have a bad neighborhood with noisy neighbors. A reverse Whois lookup gives you a glimpse of the nature of sites that shares the server. When it comes to emails, use a unique email address for every website. Maintain an Excel file with all the login credentials.
Themes And Plugins
For most of your PBN, you can freely use WordPress. It won’t raise any suspicion, owing to the sheer number of websites using it. Do not use the same set of WordPress plugins on all your websites. Use contrasting themes across your PBN.
Your Device and IP
When using Google fonts, even on WordPress, Google can track your IP. You should either stay away from Google fonts or use a VPN sparingly. At all costs, avoid using Chrome, which sends browser feedback to Google. XML – RPC ping services allows you to connect to a back door, where you can post articles.
Google penalizes webmasters who use duplicate content. Keep your content 100% unique and original. Do not use the same style of keyword phrases in all your websites. Vary the word count in articles. Use different types of content for different link tiers. Mix and match anchor texts. Create diversity in the Meta tags too.