Follow/unfollow method has been around for years. It is common in Twitter and Instagram. Though it may not be ethical, it’s still a legit practice. It has built many personal brands and even bigger brands. The method has always worked, owing to its simple working principles.
In a nutshell, you follow somebody’s account, let them follow you back and then you unfollow them. It gives a celebrity like status to the account, you are promoting. It’s really that simple. You don’t even have to do this manually. There are follow/unfollow bots available for all social media platforms.
Follow/Unfollow Method Isn’t For Everyone
Instagram users get pissed off when they know you followed and unfollowed them. This method is for people who don’t mind the chances they could piss off some people. You should never use this method to promote your personal brand. It gives an irreversibly bad reputation to the brand.
A good tweak would be to direct all these followers to a fan-page account. You can use the fan page to give some boost to the main account.
You shouldn’t blindly follow just about anyone. It serves very little purpose to get followers out of your potential clientele or demographic. Even more so, it makes your account look suspicious.
Choose to follow accounts, based on their activity on hashtags, related to your business. If you are a local business, follow strictly based on location. Try to get as many followers of your competitors.
Regardless of whether you follow/unfollow manually of not, choose to do it slowly. Twitter or Insta has daily limits on how many people you can follow. There is no clarity on the exact numbers. The daily limit is believed to be 250 on twitter. Instagram is still a bit of mystery. We suggest you do not follow more than 250 accounts per day, here too.
Don’t Mess with ToS
ToS is definitely not something to mess with. Your accounts can even get banned. Choose tools, that aren’t against ToS on respective platforms. There are many tools that comply with ToS. Another thing of caution is don’t unfollow too fast. Give a few days between following and unfollowing account. It reduces the number of people who unfollow you mutually.
Read more articles: