Private Blog Networks or PBN as they go by, are a popular method used by website owners to get quality backlinks and improve their search result rankings.
It can be thought of as an alternative to guest posting where you’ve to contact website owners, write a piece of article for them, and ask for a backlink to your site.
When using a PBN, the process is similar, except that the websites are owned by a single person or company that sells backlinks. You pay them the money, they write the article, add a link back to your site, and publish it for you.
The Pros and Cons of Owning Private Blog Networks – Explained
Pros of PBN are endless. However, cons do exist too. Let’s dive straight into pros and cons of owning a PBN.
- Rapid progress in rankings: You are in for effective and certain improvements in SERPS rankings. The metrics of your money site can’t improve faster. All of these developments happen in no time. PBNs should be the apex black hat method. With some good expired domains in hand, you will see results in no time.
- Easy to avoid detection: With the number of tools and services on offer, there are creative ways to maintain secrecy. Even in the unlikely case of getting caught, you still have plenty of time to cash out from your network.
- Inexpensive in theory: By including plenty of cheap domains and hosting packages, you can cut down on costs. In theory, things are super easy and inexpensive. You can buy some expired domains with good metrics, build sites on them and create content.
- Generates massive revenue: Affiliate niche revenue models are going to profit immensely. Additionally, you can make extra profits by selling links for non-competitors. Not just the money site, the entire network makes cash.
- Offers control and authority: It helps outsmart niche competitors in keywords and natural traffic. TYou can increase link juice exponentially. In its capacity, PBN offers impeccable control on the niche and keywords.
- Can get expensive: In theory, PBNs are cheap. Initially, they do live up to the claim. You feel the need to purchase some costly expired domains, especially when moving into high competition niches. You need genuine content, which costs money. Panda can sniff out spun content from a mile.
- Time-consuming: It takes a long time to set up a PBN. The links are indexed after a waiting period. Every site takes the same amount of time just like the previous one.
- Not so easy management: Managing PBN is never easy. It’s time, money and energy consuming, regardless of the results. You need to face the recurring bills, hackers, and spam. You have to manage them from different logins, IPs and probably devices too.
- Risks of harsh penalties: If your PBN is found out, all of your paid backlinks are getting negated instantly. Even worse, the entire structure will be dented with penalties from Google. The entire network you built, crashes to dust.
- Not so beginner friendly: The likelihood of such an occurrence is just under 50%. PBN is definitely a black hat technique. If you are a beginner, we suggest you stay away and just learn. You shouldn’t be doing it in the first place if you haven’t fully understood the risks.
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